Case Study - Mocha Café Menu

Client: Mocha Café brand, a Melco Resorts holding

Creative direction: Menus that alternate between pages of food photographs and pages of text present a challenging marketing proposition: Restaurant customers, at least in Macau, most often order the dishes they see in the pictures; menus, though, often include more dishes than restaurateurs prefer to photograph singly or in small groups.

With the new Mocha Café brand menu, the client’s solution was to pull back a bit and show a larger number of dishes per photograph. We worked with the culinary team create a unique stylized layout for the dishes in each image with an emphasis on the fresh, vibrant nature of the cuisine.

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